Privacy Policy

Last updated: 24 July 2026

At Undercliff Shroomery, we take your privacy seriously. This Privacy Policy explains what personal information we collect, why we collect it, how we use it and the circumstances in which it may be shared.

We only collect information that we reasonably need to run our business, process your orders and provide our services.

1. Who We Are

The Undercliff Shroomery is a small independent micro-shroomery growing gourmet mushrooms based on the Isle of Wight.

For the purposes of data protection law, Undercliff Shroomery is the organisation responsible for your personal information collected through this website and our services.

If you have any questions about how we use your information, please contact us using the contact details at the end of this policy.

2. What Information We Collect

Depending on how you use our website, we may collect:

Your name.
Email address.
Telephone number, where provided.
Billing and delivery address.
Order details and purchase history.
Payment and transaction information.
Information you provide when contacting us.
Information provided when signing up to our mailing list.
Website usage information, such as pages visited and interactions with the website.
Technical information such as your IP address, browser type and device information, where collected through cookies or similar technologies.

We do not need or intend to collect sensitive personal information through our website.

3. How We Use Your Information

We may use your personal information to:

Process and fulfil orders.
Arrange mushroom collection or local delivery.
Arrange delivery of merchandise.
Process payments.
Communicate with you about your order.
Respond to enquiries and customer service requests.
Deal with returns, refunds or faulty products.
Send marketing emails where you have chosen to receive them.
Improve our website, products and services.
Maintain website security.
Keep appropriate business and financial records.
Comply with our legal and regulatory obligations.

We will not use your personal information for purposes that are incompatible with those described in this policy.

4. Legal Basis for Processing

Under UK data protection law, we need a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract:
Where processing your information is necessary to fulfil an order you have placed with us.

Legal obligation:
Where we are required to keep or provide information to comply with legal, tax, accounting or other obligations.

Legitimate interests:
Where processing is reasonably necessary for running and improving our business, preventing fraud, maintaining website security or dealing with customer enquiries.

Consent:
Where you have actively chosen to receive marketing communications or where consent is otherwise required.

You can withdraw consent for marketing communications at any time.

5. Payments

Payments made through our website are processed using the payment provider or providers made available through Wix.

We do not normally have access to your full payment card details.

Payment information is handled by the relevant payment provider in accordance with its own privacy policy and security procedures.

6. Wix

Our website is hosted and operated using Wix.

Wix may process information relating to your use of our website, including technical information, account information, order information and other information necessary to provide website functionality.

Wix may also use cookies and similar technologies.

You can find more information about how Wix processes personal information and manages privacy through Wix's own privacy documentation.

7. Merchandise and Inkthreadable

Our merchandise is made to order and fulfilled by our production partner, Inkthreadable.

Where necessary to fulfil a merchandise order, we may provide Inkthreadable with information such as your name, delivery address and order details.

This information is provided only as necessary to produce and deliver the products you have purchased.

Inkthreadable may process your information in accordance with its own privacy policy and terms.

8. Delivery Providers

Where a third party is used to deliver an order, we may need to provide the delivery provider with information necessary to complete the delivery.

For fresh mushroom orders, local Ventnor deliveries may be carried out directly by Undercliff Shroomery.

9. Marketing Emails

If you choose to subscribe to our marketing emails, we may use your name and email address to send you information about Undercliff Shroomery, including:

New mushroom varieties.
Product availability.
Merch releases.
Special offers.
News and updates from the Shroomery.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the emails or by contacting us directly.

We will not sell your email address to third parties.

10. Cookies (not the good kind)

Our website may use cookies and similar technologies.

Cookies may be used for purposes including:

Making the website function correctly.
Remembering preferences.
Understanding how visitors use our website.
Improving website performance.
Supporting website security.
Measuring the effectiveness of marketing.

Some cookies may be placed by third-party services used on our website.

Where required, we will ask for your consent before placing non-essential cookies.

You can manage cookies through your browser settings and, where available, through the cookie controls provided on our website.

11. Who We Share Information With

We may share personal information with trusted third parties where necessary to operate our business.

These may include:

Wix.
Payment providers.
Inkthreadable, for merchandise fulfilment.
Delivery and postal providers.
Email marketing providers.
Website analytics and security providers.
Professional advisers where necessary.
Government, regulatory or law-enforcement bodies where we are legally required to do so.

We do not sell or rent your personal information.

12. How Long We Keep Your Information

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected.

Some information must be retained for longer periods because of legal, tax or accounting requirements.

Marketing information will generally be retained until you unsubscribe or ask us to remove it, subject to any information we are legally required to retain.

13. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration or disclosure.

However, no internet-based system can be guaranteed to be completely secure.

14. Your Rights

Depending on the circumstances, you may have rights under UK data protection law to:

Request access to the personal information we hold about you.
Ask us to correct inaccurate information.
Ask us to delete your information.
Ask us to restrict how we use your information.
Object to certain processing.
Request transfer of certain information to another organisation.
Withdraw consent where we rely on consent.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), if you believe your information has been handled unlawfully.

More information about your rights is available from the ICO.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.

The latest version will always be published on this page.

16. Contact Us

If you have any questions about this Privacy Policy or how we use your information, please contact:

Undercliff Shroomery
Isle of Wight, UK

Email: info@undercliffshroomery.com

Website: www.theundercliffshroomery.com